When we hear the words “recession” and “possible stock market crash”, our budgets clam up and we get very reluctant to pour funds into that squooshy thing we call MARKETING. So what do we do?

No one wants to be the kind of person who focuses on problems all the time…but it’s entirely forgiven when you’re thinking about your clients problems.

When you’re aiming to survive the hard times, it’s absolutely critical that you celebrate differences. Understand what it is about the other guys that makes them the same. And know what makes you stand out.

In a Fear Economy, the question is: how do we survive? How do we balance the fear of failure with the fierce will to overcome the odds and come out the other side triumphant?

Today we’re proud to feature Beth Ellen Hanson. Beth is one of those special people who makes an impact on any room. She exudes warmth and calm, yet vibrates with excitement and possibility at the same time.

Today we’re proud to feature Natalie Jennings. Natalie is an idea-generator. She a wildly creative photographer with an education background, which makes her uniquely suited to running her multiple businesses.

Today we’re proud to feature Sue Boxrud. Sue is a leader in so many ways. Yes, she is a badass in business. She’s also kind, forthright, and committed to using her day job to promote marginalized voices.